SinoFile Announces Premier News Service for China Sports Market
SinoFile Information Consulting Co., Ltd., the leading media monitoring service for multinational corporations in China, and IFM International Sports Media Research, a pan-European and global sports sponsorship analysis and consulting service, announced that they have teamed up to provide premier sports sponsorship analysis and consulting for the burgeoning sports market of China.
The partnership, which will be handled through the new SinoFile-IFM division of SinoFile, will enable both companies to offer their clients an avenue through which they can measure media exposure during sporting events carried on Chinese television. This powerful new media-monitoring service will cover all leading sports broadcasts to provide TV coverage and audience for sports events, quantitative analysis of sponsors' on-screen exposure, valuation of that exposure, based on total brand visibility and TV-audience data, and qualitative analysis focusing on key factors such as broadcast quality, sponsorship media positioning, and TV camera positions.
"We have recently revamped our services to include total media solutions for our corporate clients,'' said David M. Jacobson, Managing Director of SinoFile Information Consulting Co., Ltd. "In assessing how to incorporate the rapidly developing sports market in China into our media services, IFM International offered us the depth and quality in sports sponsorship analysis that was the key factor in our decision to partner with them.''
SinoFile monitors China's major press and television from Beijing and Shanghai, offering custom reports that cover a wide range of issues, including brand exposure, share of voice analysis, tone evaluation, and rapid notification of damaging news that might affect corporate image. With the addition of IFM's sports analysis services, SinoFile clients can now fully measure and manage corporate media strategies--from press releases to sport sponsorships.
"Our partnership with SinoFile Information Consulting enables us to now provide a truly global service in monitoring the media and sponsoring impact of global sporting events for sponsors, federations and rights holders," said Uli Lacher, Managing Director of IFM International. "With the 2008 Olympics to be held in Beijing and the forthcoming participation of China in WTO, IFM International is now ideally placed to provide validated, accurate and in-depth analysis of the impact of sports events and sponsorships on the increasingly important China market. With the SinoFile-IFM alliance, our clients will now have unique access to one of the most interesting and fastest emerging sponsoring markets in the world, confirming IFM International as the fastest growing international sponsorship research institute.''
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For more information on how SinoFile-IFM can provide you sophisticated sports sponsorship analysis, please contact:
IFM International: +49721.972 410; china@ifm-sports.com
SinoFile Information Consulting Co., Ltd.: +8610.6605 9202; marketing@sinofile.net
SinoFile-IFM Sports Division: +8610.6605 3840; sports@sinofile.net
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